Date : 2/26/2009
Start Time : 04:00 PM
End Time : 05:30 PM
Title : S. Muthu Muthukrishnan, Google Research
Description : JOINT IIC/CS
Location: 60 Oxford Street RM. 330.
Title: Internet Ad Auctions: Algorithms, Economics and Directions
For over 5 years, internet companies have been selling ads via auctions
and have enabled a fascinating market comprising millions of users and
advertisers. This ad auctions market presents an unique opportunity to
test and refine economic principles as applied to a very large number
of interacting, dynamic, self-interested parties with myraid
objectives; researchers in Economics, Computer Science, Game Theory,
Marketing and Business Sciences are increasingly involved in defining,
understanding and influencing it. This talk will be an overview of the
underlying algorithmic and economic problems in internet ad auctions,
and future directions.
Speaker: S. Muthukrishnan (call him Muthu) finished his Ph.D. at the
Courant Institute of Mathematical Sciences, NYU, in 1994. He has been a
faculty member at U. Warwick, UK, a Member of Technical Staff at Bell
Labs, Lucent Tech., and a Technology Consultant at AT&T Labs.
He is now a Senior Research Scientist at Google Research in NY on leave
from Rutgers University where he is a Professor. His research interest
is in design and analysis of algorithms, databases, networking and
market algorithms. His recent research is on algorithmic methods and
computing systems for processing massive "streams'' of data
with applications to IP traffic analyses (see book at http://www.amazon.com/Data-Streams-Applications-Foundations-Theoretical/dp/193301914X), as well as algorithmic mechanism design for Internet ad auctions (See paper from ICALP Pleary Talk at http://algo.research.googlepages.com/icalp08.pdf) . His previous research interest included wireless networking (see NAE addr
ess at http://books.nap.edu/openbook.php?record_id=10494&page=68), string matching algorithms and others.
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