IIC-CS Joint Colloquium
Internet Ad Auctions: Algorithms, Economics and Directions
S. Muthukrishnan, Senior Research Scientist, Google Research
Thursday, February 26, 2009 4:00 p.m.
PLEASE NOTE THIS TALK TAKES PLACE AT 60 OXFORD ST., RM. 330.
Refreshments will be served at 3:30 outside Rm. 330.
For over 5 years, internet companies have been selling ads via auctions and
have enabled a fascinating market comprising millions of users and
advertisers. This ad auctions market presents an unique opportunity to test
and refine economic principles as applied to a very large number of
interacting, dynamic, self-interested parties with myraid objectives;
researchers in Economics, Computer Science, Game Theory, Marketing and
Business Sciences are increasingly involved in defining, understanding and
influencing it. This talk will be an overview of the underlying algorithmic
and economic problems in internet ad auctions, and future directions.
S. Muthukrishnan (Muthu) finished his Ph.D. at the Courant Institute of
Mathematical Sciences, NYU, in 1994. He has been a faculty member at the
University of Warwick, UK, a Member of the technical staff at Bell Labs,
Lucent Technologies, and a technology consultant at AT&T Labs. He is now a
Senior Research Scientist at Google Research in New York, on leave from
Rutgers University, where he is a professor. His research interests are in
design and analysis of algorithms, databases, networking and market
algorithms. His recent research is on algorithmic methods and computing
systems for processing massive "streams'' of data with applications to IP
traffic analyses (see book
athttp://www.amazon.com/Data-Streams-Applications-Foundations-Theoretical/d…),
as well as algorithmic mechanism design for Internet ad auctions (See paper
from ICALP Pleary Talk at
http://algo.research.googlepages.com/icalp08.pdf).
His previous research interest included wireless networking (see NAE address
at
http://books.nap.edu/openbook.php?record_id=10494&page=68)=68), string
matching algorithms and others.
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