26 Feb
2009
26 Feb
'09
12:03 p.m.
Date : 2/26/2009
Start Time : 04:00 PM
End Time : 05:30 PM
Title : S. Muthu Muthukrishnan, Google Research
Description : JOINT IIC/CS
Location: 60 Oxford Street RM. 330.
Title: Internet Ad Auctions: Algorithms, Economics and Directions
For over 5 years, internet companies have been selling ads via auctions and
have enabled a fascinating market comprising millions of users and
advertisers. This ad auctions market presents an unique opportunity to test
and refine economic principles as applied to a very large number of
interacting, dynamic, self-interested parties with myraid objectives;
researchers in Economics, Computer Science, Game Theory, Marketing and
Business Sciences are increasingly involved in defining, understanding and
influencing it. This talk will be an overview of the underlying algorithmic
and economic problems in internet ad auctions, and future directions.
Speaker: S. Muthukrishnan (call him Muthu) finished his Ph.D. at the Courant
Institute of Mathematical Sciences, NYU, in 1994. He has been a faculty
member at U. Warwick, UK, a Member of Technical Staff at Bell Labs, Lucent
Tech., and a Technology Consultant at AT&T Labs. He is now a Senior
Research Scientist at Google Research in NY on leave from Rutgers University
where he is a Professor. His research interest is in design and analysis of
algorithms, databases, networking and market algorithms. His recent research
is on algorithmic methods and computing systems for processing massive
"streams'' of data with applications to IP traffic analyses (see book
at
http://www.amazon.com/Data-Streams-Applications-Foundations-Theoretical/dp/…),
as well as algorithmic mechanism design for Internet ad auctions (See paper
from ICALP Pleary Talk at http://algo.research.googlepages.com/icalp08.pdf)
. His previous research interest included wireless networking (see NAE addr
ess at http://books.nap.edu/openbook.php?record_id=10494&page=68)=68),
string matching algorithms and others.
Pavlos Protopapas
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